[civsa] Tour Evaluation Question

[Brown, Hannah]

Hi Scott,

I have a couple of suggestions for changing your evaluation tool.


1.       You could ask the additional question of "What could we have done to make your tour experience better?" and see what answers you get. If you have answers that contradict the "just right" answer, you may get data that better reflects the true opinions of your students.

2.       You could ask participants to circle or check words that they associate with the tour. This way they can provide both positive and negative feedback at the same time. Here is an example we use:

a.       How well do you feel the presenter shared the information? (select all that apply)

____ Very well!                                                _____I understood most of it    ____TMI (Too Much Info)

____ Seemed rushed                    _____Thorough                                               ____Spoke clearly

____ Helpful                                      _____Confusing                                              ____Utilized technology appropriately

____ Hard to understand             _____ Welcoming                           ____Left out important information

____other:__________________________________________________________________________________

3.       You could also ask a question to give you data in relation to other tours that the student might have taken through a question like "Thinking about all of the college/university tours you've been on, this one was: a) too long, b) about the same amount of time, or c) too short."

4.       You could ask the question in a way that requires the student to make a choice that doesn't give them a neutral option in the same way like "Which statement best describes your tour experience? A) it was too long B) I enjoyed it but felt it could have been shorter C) It was great"


Sincerely,

[cid:image003.jpg at 01CEB302.09880A20]

Hannah Brown
Coordinator of Outreach & Enrollment Services
Front Range Community College, Westminster Campus
3645 W. 112th Ave., Westminster, CO 80031  |  Phone (303) 404-5234  |  Fax (303) 466-1623
| Ask FRCC<http://frontrange.intelliresponse.com/index.jsp> | Getting Started<http://www.frontrange.edu/Prospective-Students/Getting-Started/> | Apply<http://www.frontrange.edu/Prospective-Students/Apply-Now.aspx> | Schedule Tour<http://www.frontrange.edu/Prospective-Students/Campus-Tours/> | FRCC Facebook<https://www.facebook.com/FrontRangeCommunityCollege> | FRCC Blog<http://blog.frontrange.edu/> |FRCC Twitter<https://twitter.com/frcc> |

[cid:image008.jpg at 01CE83A3.6A45F2C0]

From: listserv [mailto:listserv-bounces at civsa.org] On Behalf Of Scott Kirkessner
Sent: Tuesday, June 30, 2015 11:03 AM
To: 'listserv at civsa.org'
Subject: [civsa] Tour Evaluation Question

Happy Tuesday CIVSA!  Got a question for the order regarding tour evaluations.  On our evals here at Utah, we have a series of "goldilocks questions" that asks guests if the presentation/tour/housing, etc was either "too short, just right, too long" in that exact order.  We have concerns over the length of the above mentioned components of the tour, but the answers to the questions are all trending neutral.

Based on some unofficial (aka not qualitative) experiences, I have found that when presented with a "goldilocks question" that guests will often answer "just right"/neutral despite having issues with the length.

Have any of you noticed this trend?  Where you know something is too short or too long, but the evals trend otherwise?  And does anyone have suggestions to get a better response out of a "goldilocks question" by perhaps any kind of re-wording and such?

Thanks!

Scott

PS - 337 days to CIVSA in San Diego!







[Block U Logo]

Scott Kirkessner, M.Ed.
Assistant Director, Campus Experience
Advisor, University Ambassadors
The University of Utah
201 South 1460 East, Room 250s
Salt Lake City, UT 84112
Office: 801.585.1995
scott.kirkessner at utah.edu<mailto:scott.kirkessner at utah.edu>
admissions.utah.edu/visit
facebook.com/UtahAdmissions<https://www.facebook.com/UtahAdmissions>



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