BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//CIVSA - ECPv5.1.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:CIVSA
X-ORIGINAL-URL:https://civsa.org
X-WR-CALDESC:Events for CIVSA
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250617T130000
DTEND;TZID=America/New_York:20250617T140000
DTSTAMP:20260521T184506
CREATED:20250613T200138Z
LAST-MODIFIED:20250613T200138Z
UID:6477-1750165200-1750168800@civsa.org
SUMMARY:How Providence College Engaged Stealth Visitors with Concept3D's Interactive Map and Spotify-Powered Tours
DESCRIPTION:\n\nIn 2023\, Providence College noted an exciting but challenging trend: campus visits had surpassed pre-pandemic records\, with an increasing number of prospective students and families visiting outside of official university scheduled programming. Without the ability to personally guide these visitors or collect their information\, Providence College risked missing key engagement opportunities with these stealth visitors. \nThis session will explore the innovative solution that won Providence College a CASE award: a Spotify-powered\, self-guided walking tour\, integrated into their Interactive Map with Concept3D. Each stop on the tour had an individually curated track to enhance the visitor experience with audio content accessible anytime. The tour also seamlessly integrated with their Slate CRM to capture valuable prospective student data. In its first few months\, the audio tour achieved over 800 Spotify downloads (1\,600 YTD) and generated 285 inquiry form submissions (942 YTD) —transforming phantom visitors into leads. \nAttendees will learn actionable insights on how to design a self-guided experience that leverages audio storytelling and digital platforms\, integrates with existing CRM tools\, and engages prospective students and their families even when they forgo a traditional university-hosted campus tour. \nPlease register for the webinar using the link below. \n\n
URL:https://civsa.org/event/how-providence-college-engaged-stealth-visitors-with-concept3ds-interactive-map-and-spotify-powered-tours/
END:VEVENT
END:VCALENDAR